A Facebook Business Page is a free opportunity for businesses to increase brand awareness and generate sales on Facebook. To create a Facebook Business Page, simply log into your personal Facebook account, click “Create a Page” from the drop-down menu, and then follow the steps to build out your business profile.
1. Register for a Facebook Business Page
Facebook business pages are created using a personal Facebook account, so you’ll need to first log in to your Facebook account. In the right-hand side of the blue toolbar, find and click the “Create” button.
Select “Page” from the Menu
A drop-down list will appear after clicking “Create.” Select the first option, “Page,” to create your Facebook Business Page.
Choose a Page Category
You will have the option between two page categories—a “Business or Brand” or “Community or Public Figure.” Most for-profit businesses will want to choose Business or Brand.
3. Upload Your Profile Picture & Cover Photo
Next, choose a photo to upload as your business page profile picture. Businesses commonly use their logo as a profile picture, but you may use any photo that represents your business and your business’ branding. Be sure that your image is clear and doesn’t get cropped.
4. Include Additional Business Details
In the left-hand menu, find and select “About.” This is where you will input information that tells readers about your business, from ways to contact you to your products or menu. Enter all pertinent information, such as your website, hours, and contact information.
It’s not uncommon for a business’ Facebook page to rank higher in organic search than their website, given Facebook’s domain authority. Keeping this in mind, it’s important to complete all information, as it may be a potential customer’s first point of reference for your business.
Creating a Facebook Business Page is only the first step to using Facebook marketing for your business. You will need to be active on Facebook in order to market your page and grow an audience. For example, you will not only want to be consistent in posting on your page, but you will also want to actively participate in relevant groups where your target audience is likely spending their time.